Wednesday, November 16, 2011

Bing Introduced Bing Editors’ Picks: A Guide to Great Sites

Looking for travel tips or great food blogs? Or, maybe you need to know the best place to get advice on party planning.
We all start with search to find answers to these questions, but with so many websites out there, knowing which ones are worth your time can be challenging.
Now if you dont feel like going through all looking for a quality website. Bing has launched Bing Editors’ Picks. Editors’ Picks were designed to enhance Bing results by bringing editorially selected sites to your search experience. Bing team stated " Our goal, whether delivered by algorithm or by editors, is to help you find what you’re looking for faster and to get stuff done."

I personally like to going through the websites list and looking who put the effort into content to be on top  of the page.  I also wonder if Bing will accept money from companies to have their website in editors pick.  I feel like it could be useful for an a beginner to average user that doesn't want to go through many pages or has hard time choosing, trusting websites and rather have someone else pick for them. Editors’ Picks are small collections of relevant sites that our online editorial experts think will be useful to you, but may not always make it to the top of the search results page.
How Bing editors choose sites
For example, when you’re looking for something really specific — like “How to use a semicolon” or “Free clip art”— Now Bing will provide a list of editorially selected sites on that specific topic (in addition to our algorithmic results) to help you find what you’re looking for faster.
Bing teams says" We see lots of interest in seasonal topics, like Thanksgiving recipes and crafts, so we’ve put together a collection of sites dedicated to that topic".
How to find Editors’ Picks
Simply start a search as you normally would anywhere on Bing. If Editors’ Picks are available for your search terms, you may see an Editors’ Picks tab appear in the top rail or an instant answer (shown below) in the search results. Clicking on the tab or answer will bring you to a page that includes all the sites we’ve selected for that topic (as seen in the previous image). Visit Bing.com/editors-picks to find the full list of topics and browse for other interesting content.

Friday, November 11, 2011

Search Engine Rankings& Personalization Of The Search Results.

Years ago, everyone saw exactly the same search results. Today, no one sees exactly the same search results, not on Google, not on Bing. Everyone’s getting a personalized experience.
Of course, there’s still a lot commonality that’s shared. It’s not that everyone sees completely different listings. Instead, everyone sees many of the same “generic” listings. But there will also be some listings appearing because of where someone is, who they know or how they surf the web.

 What Country?

One of the easiest personalization ranking factors to understand is that people are shown results relevant to the country they’re in.
Someone in the US searching for “football” will get results about American football; someone in the UK will get results about the type of football that Americans would call soccer.
If your site isn’t deemed relevant to a particular country, then you’ve got no change of showing up when country personalization happens. If you feel you should be relevant, then you’ll probably have to work on your international SEO. The articles below offer some tips on this:
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What City Or Locality?

Search engines don’t stop personalizing at the country level. They’ll tailor results to match the city or metropolitan area that someone is in.
As with country personalization, the same holds true. If you want to appear when someone gets city-specific results, you need to ensure your site is relevant to that city.

Beyond that, there are dedicated local search engines that people specifically use when they “overtly” want local results (rather than the search engine guessing they may want these, even if they issue a query that might not seem local in nature).
Those interested in this should check out the Local Search Ranking Factors survey that’s done on a regular basis.

 Personal History

What has someone been searching on and choosing from their search results? What sites do they regularly visit? Have they “Liked” a site using Facebook, shared it via Twitter or perhaps Google +1′d it?
This type of personal history is used by both Google and Bing to help determine influence what will show up for someone. Unlike with country or city personalization, there’s no easy (or easier) way to try and make yourself relevant to them.
Instead, it’s largely a case of first impressions count. If you’ve been in front of them at some point through “regular” search rankings, you want to ensure you’re presented a great experience so they’ll come again, reinforcing your site as one that they should be shown more frequently. Even better, perhaps they’ll favor you with a Like or a +1.

 Personal Social Connections

What do someone’s friends think about a web site? This is one of the newest ranking factors to be impacting search results. Someone’s social connections can influence what they see on Google and Bing.
Here, you have both a case of first impressions counting plus the need to ensure you’re participating in social networks. If someone can follow you, or easily share your content, that helps get your site into their circle of trust and increases the odds that others they know will find you.